I have interviewed for tons and tons of employees throughout my career and unfortunately, the map is never the terrain. I mean everyone looks Rolls Royce when It comes to the resume however have you noticed when they are in front of you it you often wonder and ask yourself “ Am I interviewing the right […]
Have you ever wondered how to raise your prices without losing customers? Every small business owner struggles during the early stages between wanting to ensure your customers are happy, but also wanting to make a healthy profit. Do you find yourself holding back on raising your prices out of fear that you’re going to anger […]
We’re lucky to be living in a time when there is an abundance of brilliant business books readily available for us to purchase and devour. As a business owner, learning from direct experience is key, but there’s also so much to learn from countless business owners and leaders who already have decades of knowledge and […]
Social media has been at the forefront of all business owners thoughts for the past decade. From the outside, it appears to be the best place to be if you have something to sell, and you’re looking for people to sell to. But here’s what nobody is saying: social media is not right for all […]
Congratulations are in order! You’ve made the bold decision to scale your small business this year, and we’re rooting for you. So, what does scaling actually mean? In a nutshell, it’s about ensuring your business has the capacity to grow, and the infrastructure to accommodate that growth. For example, increasing your customers is great. But […]
So you’ve figured out how to drive people to your website or sales page, but the next crucial stage in the sales funnel is converting those leads into sales, i.e. money in the bank. First, let’s take a look at the main reasons why small businesses fail to convert leads into sales: Trust — Using […]
If you’re in business, then you’ll probably be aware of the term paid traffic. Essentially, it means investing money to advertise your business, and get more customer eyeballs, leads, and hopefully — sales. A few of the most effective forms of paid traffic today are by using Google Ads, Social media adverts, and influencer marketing. […]
The end of the financial year is fast approaching, but who says it needs to be a stress-inducing experience? As a world, we have a very strange, often challenging relationship with all things money-related. Just hearing the word “finances” or “accountant,” is enough to send shivers down a business owner’s spine. But money is great, […]
The end of the financial year is a great time to assess where you currently are in your business, and think about where you’d like to go in the next year, and beyond. This is where goal setting becomes crucial. And this shouldn’t be something you reserve for the end of the financial year either, […]
Creating and managing a business as a solo entrepreneur is one thing, but what about when things take off and you have to hire a whole team to keep things running smoothly? Building a motivated and efficient team requires a totally different set of skills, and it’s vital to ensure you have a high-performing team […]