The UpCoach Way

You wouldn’t believe the number of business coaches who have – wait for it – never run their own business. Even worse, some “gurus” have given it a go and failed to ever make a profit. That’s not how we do things.

If you’re a business owner then you know it can be grueling work. When you’re struggling, actionable direction and advice can be worth its weight in gold – and that advice can only come from those who have been there, done that, sold the t-shirt.

Our Results Speak for Themselves

Our team of business coaching experts is exactly that: men and women who have founded, nurtured, grown and sold businesses. And they didn’t do that without making mistakes.

Maybe your business isn’t having its best days. Perhaps you’re growing so fast you’re losing control of the reins. Maybe things are okay, but you know that making productive changes now will benefit you in the future.

All of that, and so much more, is exactly what we’re here to help with.

We’re Here to Help

At UpCoach, we leverage our combined experience into specialist business coaching programs. Whatever it is that’s making you think twice, we will help find it, build up a solution, then get to work making it happen.

Book a Discovery Call


Grow your business quickly, while you’re in control.

Take a step back & gain a fresh perspective.

Work fewer hours without hindering the business.

Integrate powerful digital solutions & techniques.

Create financial and operational changes in-house.

Get To Know Our Team

business coaching

Nick Psaila
UpCoach Founder & Business Growth Expert

Nick is our founder and CEO. As well as being an author, keynote speaker, and a thought leader, Nick is a highly regarded business growth expert. His hands-on approach to coaching is reflected in the practical, actionable nature of our programs.
The ideas and principles of UPology, the foundation on which this business was built, were created by none other than Nick himself. He is both brilliant and unassuming, and he oversees the company’s coaching programs with authority and insight.

Chris Herbert

Chris Herbert
Business Growth Expert

A former business owner in the hospitality industry, as well as a brilliantly successful high-level manager in various others, we snapped up Chris back in 2016. Chris always works with our clients one-to-one, doing everything he possibly can to get the best out of their business.
As editor of the Upcoach Magazine, co-presenter of our signature online course, The Business Takeoff Masterclass, and co-author of Striking GOLD, Chris is reliable, insightful, and endlessly energetic. When things are turning south, Chris will correct the course.

Tony Crossin

Tony Crossin
Business Growth Expert

Tony is all about nailing the fundamentals. He’s done it with fresh-faced startups (including his own) all the way to major airline and hospitality giants. He understands what makes a strong, future-proofed business model, and what your business needs to do to make it a reality.
After spending 15 years as an entrepreneur, Tony – a natural people-person – dedicates his efforts to helping other adventurous, bright individuals gain the success they deserve. He has contributed extensively to the creation of our growth programs, and regularly delivers presentations and masterclasses for UpCoach.

Cliff Benns

Cliff Benns
Business Growth Expert

Cliff has been instrumental in developing and leading organisations to success as the CEO & Managing Director for over 24 years. As a founder of two successful start-up companies both with successful multi million dollar trade sale exists Cliff brings a wealth of experience from the ground up.

From his first business started from just $50 to premier manufacturer and supplier to major mining, transport, and industrial companies to current ventures in recycling and sustainability. His calm demeanour, strategic architect thinking and his purpose driven attitude allows him to inspire change on multiple levels of any organisation.