Are you leaving money on the table as a business owner?….
The easiest way to get repeat business is through the people who already know you, like you, trust you and have bought from you! So it stands to reason that all you need to do is start asking them and you will start receiving from them.
What am I referring to when I say ask them? Referrals of course.
Unfortunately due to many different reasons such as fear of rejection, fear of looking needy or just plain laziness not many business owners out there take this kind of approach (which is ludicrous when you think about it).
One of the things we help the business owners we work with at UpCoach is breaking it down into really simple steps. So allow me to share my top tips with you so you can start taking advantage of this process IMMEDIATELY!
Firstly, make a list of your top 20 clients or customers. The ones that rave about you and your services and are always spreading the love – they will be YOUR advocates.
Secondly, create a script you can use so that you are getting to the point without fumbling or rambling and wasting their time.
Thirdly, make it easy for people to refer you. Create a lead magnet, refer a friend with 30% off their first purchase or create a brochure so that they have something tangible to give them or shooting a quick video is another good approach.
Then reward them. An incentive is always a great way to get the ball rolling and to show that you appreciate their efforts.
Lastly, make sure you use the proven method to make sure your customers refer you again and again by over-delivering to the over-exaggerated expectations of you clientele.